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Big Data & Big Sharks: Marketing Technology in the Food Chain

Every year the Discovery channel presents “Shark Week,” a 24/7 non-stop marathon of documentaries, science shows and the latest research on anything and everything shark. Each year I tune in, eagerly...

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It’s the Season to Sprout: Use Real-time Technology for Seed Nurturing

Let’s talk about seeds. A seed in essence, is a plant embryo. It is a ripened ovule containing all the components necessary to develop into a full grown plant. So what’s stopping the seed from...

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6 Halloween Jokes that Teach Marketers to Create Top Campaigns

Whip out the Jack-o-Lantern and stock up on miniature Snickers bars, it’s that time of year again…Happy Halloween! In honor of this delightful, spooky and gluttonous holiday, I present 6 jokes that...

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5 Steps of Seed Nurturing: How to Attract Your Anonymous Visitors

This article is what you need to read BEFORE you create your next marketing plan. Before you strategize about how to generate better leads and customers. WHY? Because there exists a technology that...

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What Do Baked Beans Have to Do with the Top 6 Social Media Networks?

I’m going to take you back, all the way back to a commercial in 1996 for Bush’s Baked Beans. The spokesman of the bean company, Jay Bush, reveals that the delicious success of his baked beans “lies in...

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Monetize Your Inbound Marketing [INFOGRAPHIC]

The Statistics blew me away. Over 98% of prospects that visit your website are un-addressable. 98% is huge; it’s one grain of sugar in a sugar-cube, one ray of light in a darkened room. Marketers are...

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How to Fix the Top 3 Email Campaign Blunders

It’s a statistic every marketer has to face. Only 20% of your emails will be opened and even less will see a click or response – 3% if you’re very good at what you do and very lucky. These facts are...

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Fuel Your Marketing Machine with Personalization

Employing marketing automation is a no-brainer for today’s B2B marketer. It disperses fuzzy marketing metrics and offers a magnifying glass amplifying how your marketing spend translates into real...

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