Big Data & Big Sharks: Marketing Technology in the Food Chain
Every year the Discovery channel presents “Shark Week,” a 24/7 non-stop marathon of documentaries, science shows and the latest research on anything and everything shark. Each year I tune in, eagerly...
View ArticleIt’s the Season to Sprout: Use Real-time Technology for Seed Nurturing
Let’s talk about seeds. A seed in essence, is a plant embryo. It is a ripened ovule containing all the components necessary to develop into a full grown plant. So what’s stopping the seed from...
View Article6 Halloween Jokes that Teach Marketers to Create Top Campaigns
Whip out the Jack-o-Lantern and stock up on miniature Snickers bars, it’s that time of year again…Happy Halloween! In honor of this delightful, spooky and gluttonous holiday, I present 6 jokes that...
View Article5 Steps of Seed Nurturing: How to Attract Your Anonymous Visitors
This article is what you need to read BEFORE you create your next marketing plan. Before you strategize about how to generate better leads and customers. WHY? Because there exists a technology that...
View ArticleWhat Do Baked Beans Have to Do with the Top 6 Social Media Networks?
I’m going to take you back, all the way back to a commercial in 1996 for Bush’s Baked Beans. The spokesman of the bean company, Jay Bush, reveals that the delicious success of his baked beans “lies in...
View ArticleMonetize Your Inbound Marketing [INFOGRAPHIC]
The Statistics blew me away. Over 98% of prospects that visit your website are un-addressable. 98% is huge; it’s one grain of sugar in a sugar-cube, one ray of light in a darkened room. Marketers are...
View ArticleHow to Fix the Top 3 Email Campaign Blunders
It’s a statistic every marketer has to face. Only 20% of your emails will be opened and even less will see a click or response – 3% if you’re very good at what you do and very lucky. These facts are...
View ArticleFuel Your Marketing Machine with Personalization
Employing marketing automation is a no-brainer for today’s B2B marketer. It disperses fuzzy marketing metrics and offers a magnifying glass amplifying how your marketing spend translates into real...
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